METRICS EXPLAINED

UNIQUE CLIENTS

 
 

OUR GOAL

  • 600 Unique Clients/month

WHAT is this metric?

  • Unique Clients are the total number of individuals that join us for a class within a given month. A client can come in to practice at Cultivate multiple times throughout the month (aka multiple visits) but is only counted as single instance of a unique client once/month at the most.

WHEN is this metric calculated?

  • We calculate Unique Clients at the end of each month and report the result at the beginning of the subsequent month.

HOW is this metric calculated?

  • We count each individual client just once every month that they practice with us - regardless of the amount of Total Visits they accrue within that month.

WHY do we track this metric?

  • We track Unique Clients to gauge our overall growth and expanded reach throughout the community. Ideally we would see this metric trend perpetually higher over time with some minor and temporary decreases for expected seasonal fluctuations.

WHO can help us reach our goal?

  • Every new and existing client counts as a single Unique Client in the month that they practice with us. Every member of our community can help us increase this metric overall by sharing our story and mission with their friends, family and coworkers to increase attendance.