METRICS EXPLAINED

TOTAL DONATIONS

 

OUR GOAL

  • $22,000/month

WHAT is this metric?

  • Total Donations is the amount received from all revenue streams: warrior monthly giving, individual donations, corporate matching and grants.

WHEN is this metric calculated?

  • We calculate Total Donations at the end of each month and report the result at the beginning of the subsequent month.

HOW is this metric calculated?

  • We tally up all donations that we receive from various sources to create a grand total each month. Sources include but are not limited to: Stripe, Venmo, PayPal, Zelle, Benevity, cash.

WHY do we track this metric?

  • We track Total Donations to ensure we are covering all costs associated with operating our organization, including our yoga studios. Our largest expenses are studio rent and meaningful teacher pay. Put simply, if we do not reach this goal, we are unable to operate our studios (which are our main source of donation revenue) and are at risk of closure.

WHO can help us reach our goal?

  • Every single student who joins us for a class is a potential donor and plays a significant role in the financial sustainability of our organization.

    We ask for a suggested donation of $12/class or more from our students if that amount is accessible to them. We have calculated that $12/student/class on average is the perfect amount that allows us to reach full sustainability while providing quality and accessible yoga to the community at a reasonable price.

    Our mission is to provide yoga to those who may not be able to afford it and as such, provide yoga for free to anyone who needs it to be while also asking for the suggested donation or more when it is available.

    Other ways to help include becoming a monthly giving member (Cultivate Warrior) and requesting corporate (matching) donations.